Marico, the FMCG company that owns brands like Saffola and Parachute, predicts that revenue growth will return in the second half of the fiscal year and expects rural demand to gradually improve. The company has adjusted prices after a decrease in inflation, which has affected revenue growth, but has helped gain or maintain market share and increase penetration in some areas. Marico reported a 17% increase in net profit for the September quarter, with revenue from operations slightly decreasing. The company anticipates both revenue and volume to improve in the future.

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